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Mobile panels

OMI is happy to present the first Russian Mobile Panel! Recruited on the base of our consumer panel, mobile panellists not only agreed to participate in mobile surveys, but have already completed their first profiling study on their Smartphone or tablet PC.

The targeting includes all B2C panel attributes (from basic demographics such as age, gender, income, and region, to the usage of specific products and services) as well as mobile specific attributes:

  • Number of devices used for Internet access 
  • Type of mobile device
  • Mobile operation system
  • Brand of mobile device

Besides, we can pre-target respondents that are ready to use their mobile photo and video camera or voice recorder during the study.
Download our latest Mobile Panel Book.

OMI also provides survey programming and optimization for mobile research.

Here are few tips for those who are developing mobile questionnaires. Keep them:

  • Short – 15 minutes is an absolute maximum for mobile surveys!
  • Easy to understand - people do not to loose time reading long questions!
  • Interesting – engage people with nice looking questions and interactive tasks!

Need to learn more about our mobile panel? Have questions regarding the limitations of mobile research in Russia? Not sure that mobile is applicable to your study design? Contact us now and we will be happy to help! 

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