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Tracking Studies

As competition grows, all market players have to value the speed of data collection and decision-making. The time in online data collection is reduced to minimum, so you can almost feel the pulse of your consumers! This can be achieved by conducting tracking research. If you want to continuously monitor brand awareness, advertising effectiveness or customer loyalty or see the dynamics of customer attitudes tracking studies will help you to do so.

online tracking research

With OMI help you can conduct tracking studies of any frequency: daily, weekly, monthly… Our software automatically deploys the required number of invitations to the predefined sample, and you can monitor the results real-time using Client Web portal. Quotas will be controlled automatically and we can supply fresh sample to each wave of your study.

Please do not forget about the paradoxical principle: when you start measure something regularly, it tends to get better itself!

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