IT panel

Our IT panel was launched in 2008. It was a first market research panel of IT directors and IT professionals. Currently it contains more than 10 000 people from Russia. B2B IT panel is being used by market researchers from all over the world for collecting instant information from decision makers in IT sphere.

HOW THE PANEL WORKS

  • The panel is being recruited on thematical IT websites, using bases of IT specialists owned by OMI partners (e.g. major organizers of specialized conferences) and via direct phone recruitment where we ask people to join an expert community of IT specialists.

  • In the process of registration IT specialists are required to enter detailed information about their company.

  • We use a specific motivation system for our IT panel. IT specialists are able to get subscriptions to IT magazines, participation in trainings and conferences (not only money). So the participants of IT B2B panel are mostly motivated by their professional growth.

  • B2B IT panel is being used by market researchers from all over the world for collecting instant information from decision makers in IT sphere.